Brainstorming hit the business world in 1948 when ‘Your Creative Power’ was published. Since then, this criticism-free team approach to idea generation has become the most widely used creativity technique in the world. In this article, you will find out myths associated with this technique. You may gain insight into the role that debate can play as a driver of creative thinking in today’s highly collaborative, team-oriented work environments. So is team-building no longer necessary? Quite the contrary. There is, more than ever, a need to create trusting relationships that can withstand disagreement, debate and criticism. This is what drives innovation.